About
Engineering Manager at Meta, leading high-performing teams to build and scale product that empower millions of advertisers worldwide. Currently, I lead the Ads Manager App organization, overseeing ~30 engineers and engineering managers. Together, we support the Ads Manager mobile app, used by a few million monthly active advertisers to drive tens of billions of dollars in revenue. Our work empowers small advertisers to create and manage ad campaigns efficiently, enabling growth for small businesses across the globe.
With experience across Ads, Instagram, and WhatsApp, I have contributed to products like WhatsApp Monetization, Click-to-Messaging Ads, and the Instagram Creator Marketplace, scaling them into impactful business streams. I am passionate about delivering products that make a difference while fostering collaboration and excellence within my teams.
Experience
Oct 2023 — Present
Engineering Manager • Meta
Leading a team of ~30 engineers and engineering managers supporting the Meta Ads Manager App, used by a few million monthly active advertisers, driving tens of billions of dollars in revenue, empowering small advertisers to create and manage ad campaigns efficiently, enabling growth for small businesses worldwide.
Mar 2021 — Oct 2023
Engineering Manager • Instagram
Built the Creator Marketplace from scratch, leading a team of ~25 engineers and engineering managers to connect creators with brands on Instagram.
Scaled the product from MVP to thousands of brands, expanding it into international markets to drive global adoption.
Led partnerships between Instagram and third-party platforms, enabling seamless integration through the Creator Marketplace API.
Jul 2019 — Mar 2021
Staff Software Engineer • Meta
Led the product area responsible for ad experiences on the Facebook Lite app, focusing on optimizing performance for low-bandwidth environments.
Played a key role in scaling the team to approximately 18 engineers, driving the development and expansion of the Facebook Lite monetization ecosystem into a multi-billion-dollar revenue stream.
Feb 2018 — Jul 2019
Senior Software Engineer • Meta
Led engineering efforts in the Ads Emerging Markets team to bridge the gap between people and businesses in emerging markets.
Spearheaded the development of the first WhatsApp monetization product Click-to-WhatsApp, enabling seamless connections between users and businesses on WhatsApp. Scaled this product into a multi-billion dollar product.
Jan 2016 — Jan 2018
Software Engineer • Meta
Video Sharing team: Built several video creation and consumption features across Facebook products with an aim to enhance the video creation and consumption experience for our users.
Cross Border Businesses team: Worked on products aiming to help businesses target their audience and reach across borders.
Get In Touch
Get In Touch
If you want to say hi, you can count on hearing back from me!
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